GLOOGAAudience fit
Identify creators whose gaming or youth communities align with the event. Assess engagement, hosting ability and audience relevance alongside follower numbers.
Overview / Talent & audiences
GLOOGA services
Players with a story.
Audiences with a connection.
Bring creator promotion, gamer development and brand participation into an event plan. GLOOGA’s model links audience interest to competition viewing and measurable commercial activity.
Influencer marketing & monetisation
Give creators a defined role in the event.
Content & promotion
Plan player interviews, match previews, short videos and community Q&A. Give creators approved event information, campaign assets and clear promotional responsibilities.
Sales attribution
Use an agreed referral approach to identify eligible ticket sales. Define deductions, attribution rules, reporting and payment timing in the creator agreement.
The proposed creator model
10% of attributable
net distributable ticket revenue.
The reference model allocates RM1 to the creator from a fully distributable RM10 ticket. If the distributable amount is RM9.50, the creator allocation is RM0.95. Actual earnings depend on eligible sales and agreed terms.
Explore the revenue calculatorGamer & esports talent development
Create opportunities around the competition.
Competitive participation
Support pathways from community events to larger competitions. Clear rules, preparation and match experience help players understand the expectations of organised esports.
Player visibility
Use interviews and promotional content to introduce players, their backgrounds and their competitive goals to new audiences.
Skills beyond playing
The proposed development programmes include opportunities in hosting, commentary, tournament administration, livestream production and digital marketing.
Sponsorship & brand partnerships
Turn the brief into a measurable activation.
| Partnership option | Potential scope |
|---|---|
| Competition sponsorship | Support an event or series with agreed naming, visibility and audience objectives. |
| Sponsored viewing access | Fund tickets or community participation through a defined redemption and distribution plan. |
| Creator-led campaigns | Combine approved promotional content, player stories and event calls to action. |
| Broadcast placements | Integrate approved brand graphics, presenter mentions or event segments within the agreed programme. |
| Expo & community activity | Technology demonstrations, booths, workshops and creator appearances aligned with the event audience. |
Campaign process
Plan, deliver and learn.
| Stage | What to agree |
|---|---|
| Audience & objectives | Define the people to reach and the desired outcome: awareness, event access, sales or participation. |
| Talent & content | Select suitable creators and gamers, set deliverables and approve a content calendar. |
| Commercial agreement | Confirm fees or commissions, usage rights, attribution rules and reporting requirements. |
| Campaign delivery | Coordinate interviews, assets and approved promotional links with the event schedule. |
| Performance review | Review attributable sales, available engagement data, deliverable completion and audience response. |
Development partnerships
Connect training to practical work.
Institutions and community organisations can explore creator workshops, gamer participation and production training through the proposed GLOOGA programmes. The aim is practical experience that can support wider digital work, with completion and outcomes measured.
Start a talent or audience brief
Tell us who you want to reach.
Creators can share a public profile, audience focus and examples of hosting or promotional work. Brands and institutions can share their intended audience, campaign objective, event idea, timing and budget range.
Discuss talent & audiencesExplore our services
Connect the parts of your event.
Build with GLOOGA
Let’s discuss your role.
Speak with Osman about an event, creator partnership or development programme.
osman@glooga.com · +60 19 222 3200
Office: +60 3 6188 8889
SH-2, Greenwood Park, 68100 Batu Caves, Selangor
Office: +60 3 6188 8889
SH-2, Greenwood Park, 68100 Batu Caves, Selangor